Features
Brand stories, founder interviews, and long-form reporting on the people and businesses shaping pickleball.
The Story of Chorus Pickleball: How They Hit All the Right Notes
Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.
Case Study: 4 Reasons 11SIX24 Will Be the Pickleball Brand to Beat in 2025
Can a scrappy, self-funded pickleball brand truly outshine the industry giants? 11SIX24 is making a strong case with its blend of affordable, high-performance paddles, a fiercely loyal community, and a founder who packs every paddle himself. In this case study, we dive into the four key reasons why 11SIX24 is poised to become the pickleball brand to beat in 2025.
Pickleball’s Growing Waste Problem: Who’s Stepping Up to Fix It?
Pickleball is booming, but its rapid growth has a hidden cost: waste. Discarded paddles, cracked balls, and short-lived gear are piling up in landfills, raising concerns about the sport's environmental impact. This article dives into the current state of sustainability in pickleball, exploring innovative solutions like Reload's replaceable paddle topsheets and Swiftnets' recycled materials, while challenging the industry to embrace a greener future.