Enhance Pickleball is one of the biggest educational pickleball channels now building an impressive lineup of high performance pickleball paddles. How did they get to 290K YouTube subscribers and amass 163+ million views? And why did they start building paddles?

A paddle developer reveals the hidden 9-18 month journey behind creating a pickleball paddle, from initial concept through multiple rounds of prototyping, regulatory testing, and production planning. This complex process of research, iteration, and approval challenges explains why genuinely innovative paddles command premium prices while catalog paddles that skip the R&D phase can sell for much less.

In a scathing blog post titled "I volunteer as tribute," Reload founder Nick Bićanić publicly questions UPA-A's approach to paddle regulation.

The Making of Cupcake Destroyer, the Co-Host of the Pickleball Effect Podcast

How a homeschooled kid became the authority on pickleball paddles

What Ethan Noblesala discovered next would reveal something profound about the particular cruelty of American success culture—and the unexpected places we find salvation.

Can an app really help improve your pickleball game? In today’s review, we’ll answer the question once and for all.

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.