The Joola patent lawsuit has sent shockwaves through the pickleball industry, leaving brands, retailers, and players with more questions than answers. 

Pickleball's Patent War: How Joola's Sweeping IP Claim Could Reshape the Sport A federal trade complaint against eleven brands, a fraud scandal heading into discovery, and a question the entire industry is now asking: who can still build a competitive paddle?

After years of scrappy startups and specialty brands dominating the market, 2026 marks an inflection point: legacy sports giants are finally taking pickleball seriously. With their deep pockets, established distribution networks, and massive marketing budgets, these household names are poised to fundamentally reshape the competitive landscape. Not everyone will survive.

First external investment deal values US sports brand at $200m as it seeks foothold in India, Malaysia, Vietnam and Philippines

How a chance connection, a last-minute paddle approval, and a founder's gut instinct came together in one of pickleball's most unconventional sponsorship deals

Friday Pickleball has signed professional player and YouTube content creator Kyle Koszuta, also known as ThatPickleballGuy, marking the company's most significant move yet into the competitive performance paddle market.

Can an app really help improve your pickleball game? In today’s review, we’ll answer the question once and for all.

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.