On a Manhattan sidewalk in the summer of 2023, a 30-year-old CFO stared down at his untied sneakers, his 235-pound frame unable to bend far enough to complete the most basic of human tasks. What Ethan Noblesala discovered next would reveal something profound about the particular cruelty of American success culture—and the unexpected places we find salvation.

In this exclusive interview, we sit down with Adam Behnke, Chief Operating Officer of the Brooklyn Pickleball Team, to discuss the growing pains and exciting developments of building a professional pickleball franchise from the ground up.

‍How a failed college basketball career taught Kyle Koszuta everything he needed to know about overcoming the most devastating injury of all: the one to your confidence

Brian Lim’s journey—from MMA fighter to baker to founder of Building Pickleball—is a search for identity, purpose, and belonging, told through the quiet craft of documenting a sport still defining itself.

Foam-core paddles are the hottest topic in pickleball gear, but are they a breakthrough or just buzz? After a year of testing, teardown, and talking to the people leading the charge, we break down what foam really does, why it’s so hard to get right, and where the tech might take the sport next.

This is the story of Len Yang and his journey to becoming one of pickleball's brightest stars.

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.

Can a scrappy, self-funded pickleball brand truly outshine the industry giants? 11SIX24 is making a strong case with its blend of affordable, high-performance paddles, a fiercely loyal community, and a founder who packs every paddle himself. In this case study, we dive into the four key reasons why 11SIX24 is poised to become the pickleball brand to beat in 2025.

Pickleball is booming, but its rapid growth has a hidden cost: waste. Discarded paddles, cracked balls, and short-lived gear are piling up in landfills, raising concerns about the sport's environmental impact. This article dives into the current state of sustainability in pickleball, exploring innovative solutions like Reload's replaceable paddle topsheets and Swiftnets' recycled materials, while challenging the industry to embrace a greener future.