After years of scrappy startups and specialty brands dominating the market, 2026 marks an inflection point: legacy sports giants are finally taking pickleball seriously. With their deep pockets, established distribution networks, and massive marketing budgets, these household names are poised to fundamentally reshape the competitive landscape. Not everyone will survive.

First external investment deal values US sports brand at $200m as it seeks foothold in India, Malaysia, Vietnam and Philippines

How a chance connection, a last-minute paddle approval, and a founder's gut instinct came together in one of pickleball's most unconventional sponsorship deals

Friday Pickleball has signed professional player and YouTube content creator Kyle Koszuta, also known as ThatPickleballGuy, marking the company's most significant move yet into the competitive performance paddle market.

Amazon pickleball paddle sales hit $44 million in 2025, with revenue surging 55% while unit sales rose just 38%—revealing that players are abandoning cheap beginner sets for premium equipment.

Anna Bright was a nationally-ranked tennis prodigy who never truly loved the sport her father obsessed over—until she discovered pickleball and became one of its brightest stars.

Can an app really help improve your pickleball game? In today’s review, we’ll answer the question once and for all.

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.