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Who is Building Pickleball?

Brian Lim’s journey—from MMA fighter to baker to founder of Building Pickleball—is a search for identity, purpose, and belonging, told through the quiet craft of documenting a sport still defining itself.
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Is Foam the Future of Pickleball?

Foam-core paddles are the hottest topic in pickleball gear, but are they a breakthrough or just buzz? After a year of testing, teardown, and talking to the people leading the charge, we break down what foam really does, why it’s so hard to get right, and where the tech might take the sport next.

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Who Is Len Yang?

This is the story of Len Yang and his journey to becoming one of pickleball's brightest stars.

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Will the UPA-A and USAP Converge? 6 Things We Learned at RacquetX 2025

Inside pickleball’s growing civil war over regulation, technology, and who gets to decide the future of the game.

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Who the Hell is Gherkin Anyway?

Gherkin popped out of nowhere. We called them up to hear about their pickleball journey so far. Here's their story.

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I interviewed the UPA-A and the PPL: 5 Things I Learned

Before attending USAP’s media day, I sat down with UPA-A President Jason Aspes and Pickle Pro Labs' Curtis Cruz to better understand how their testing program is shaping up. In this piece, I break down the differences between UPA-A and USAP’s approaches to paddle regulation—where they align, where they clash, and where each leaves room for questions.

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USAP Media Day: 8 Things We Learned About PBCoR, Delistings, and Enforcement

USA Pickleball’s Media Day offered a rare, unscripted look at its testing methods, enforcement policies, and the controversies surrounding paddle compliance. With tensions high over recent delistings and the introduction of the PBCoR test, the event provided manufacturers and media a chance to challenge USAP directly—and revealed both progress and ongoing concerns.

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REVIEWS

The Story of Chorus Pickleball: How They Hit All the Right Notes

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

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FORWRD (Formerly KTCHN) Court Caddy: In-Depth 30-Day Review

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.

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Case Study: 4 Reasons 11SIX24 Will Be the Pickleball Brand to Beat in 2025

Can a scrappy, self-funded pickleball brand truly outshine the industry giants? 11SIX24 is making a strong case with its blend of affordable, high-performance paddles, a fiercely loyal community, and a founder who packs every paddle himself. In this case study, we dive into the four key reasons why 11SIX24 is poised to become the pickleball brand to beat in 2025.

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Pickleball’s Growing Waste Problem: Who’s Stepping Up to Fix It?

Pickleball is booming, but its rapid growth has a hidden cost: waste. Discarded paddles, cracked balls, and short-lived gear are piling up in landfills, raising concerns about the sport's environmental impact. This article dives into the current state of sustainability in pickleball, exploring innovative solutions like Reload's replaceable paddle topsheets and Swiftnets' recycled materials, while challenging the industry to embrace a greener future.

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