LATEST

Major Brands Are Entering the Pickleball Market—And Smaller Brands Should Be Worried

After years of scrappy startups and specialty brands dominating the market, 2026 marks an inflection point: legacy sports giants are finally taking pickleball seriously. With their deep pockets, established distribution networks, and massive marketing budgets, these household names are poised to fundamentally reshape the competitive landscape. Not everyone will survive.
READ NOW
HOT OFF THE PRESS

KEEP READING

Selkirk lands $30m to fuel rapid Asia push; poised for acquisitions

First external investment deal values US sports brand at $200m as it seeks foothold in India, Malaysia, Vietnam and Philippines

READ NOW
How 11SIX24 Signed Dekel Bar in 3 Weeks: Behind the Deal

How a chance connection, a last-minute paddle approval, and a founder's gut instinct came together in one of pickleball's most unconventional sponsorship deals

READ NOW
Friday Pickleball Signs YouTube Star Kyle Koszuta in Push Into Performance Market

Friday Pickleball has signed professional player and YouTube content creator Kyle Koszuta, also known as ThatPickleballGuy, marking the company's most significant move yet into the competitive performance paddle market.

READ NOW
Amazon Pickleball Paddle Sales Hit $44 Million in 2025: Here's What Players Are Buying

Amazon pickleball paddle sales hit $44 million in 2025, with revenue surging 55% while unit sales rose just 38%—revealing that players are abandoning cheap beginner sets for premium equipment.

READ NOW
Who is Anna Bright?

Anna Bright was a nationally-ranked tennis prodigy who never truly loved the sport her father obsessed over—until she discovered pickleball and became one of its brightest stars.

READ NOW
Best Pickleball Paddles of 2025 | Paddle Awards

From the paddle that shocked the pros to the accessory that revolutionized customization, discover which gear dominated 2025 and earned the title of year's best in our first annual SpeakPickleball awards.

READ NOW
READ THE LATEST

REVIEWS

Is PBVision Worth It?

Can an app really help improve your pickleball game? In today’s review, we’ll answer the question once and for all.

Button Text
The Story of Chorus Pickleball: How They Hit All the Right Notes

Discover how Matt Cox, the music-loving founder of Chorus Pickleball, is transforming the sport with a brand rooted in connection, creativity, and community. From free paddles to innovative designs, Matt’s journey proves that passion and authenticity can make a big impact in the pickleball world.

Button Text
FORWRD (Formerly KTCHN) Court Caddy: In-Depth 30-Day Review

Does the $300 pickleball bag live up to the hype? After 30 days of testing, here’s what I found—the standout features, the drawbacks, and whether it’s worth the pricetag.

Button Text